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Happy Birthday, Me? Why My Firstborn’s Birthday is Also My Own
Becoming a parent changes everything, including your financial identity. This personal story explores how the birth of a child is also the birth of a new self, forcing a profound alignment between your money and your deepest family values. Learn why intentional trade-offs create a peace that numbers alone never could.

Elizaveta Shafir
Sep 29, 20253 min read


My First Financial Memory: A Gold Bracelet and a Pawn Shop
Our earliest money lessons shape our entire lives. This is a personal story of a family heirloom, a pawn shop in 1990s Russia, and the first real lesson on the cost of money over time. A reflection on financial resilience, self-reliance, and how our past forms the foundation for our future.

Elizaveta Shafir
Aug 23, 20252 min read


Personal Finance Isn't Math, It's Mindset
Why is personal finance so hard? This post explores the core philosophy that the real work isn't in the spreadsheets, but in understanding our personal money stories, fears, and beliefs. Learn why shifting your internal mindset is the true foundation of building a resilient and intentional financial life.

Elizaveta Shafir
Aug 22, 20251 min read


Own vs Rent Analysis
Beyond the emotional debate, what does the math say about owning vs. renting? This deep-dive analysis explores the financial models and key variables you need to consider. Learn how to weigh the trade-offs between lifestyle and investment, and use the included spreadsheet to run the numbers for yourself.

Elizaveta Shafir
Jul 16, 20227 min read
Financial Pep for 2022
Get a clear, actionable framework for your annual financial planning. This post walks through a step-by-step process: estimate income, define necessary expenses, and strategically allocate the rest to your long-term goals and lifestyle wants. A practical guide to enter the new year feeling in control.

Elizaveta Shafir
Dec 4, 20215 min read
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