Financial clarity and confidence for women — on their own terms. That’s what I’m here for. Here’s why I mean it.
nice
to meet you
I am here to listen to your story, understand what you're actually trying to figure out, and help you build a plan that fits your life — not a generic one. My own path with money started at 17, when I left my parents' home to study in a new city and took full control of my own budget. By 20 I was financially independent from my parents, earning my own living. That's where I learned the foundation of personal finance, long before I ever thought about investing.
When I moved to the United States at 27 with my young family, I had to rebuild my financial life from scratch. I was learning a new financial system, in a new country, with no roadmap — figuring out things like credit, taxes, and retirement accounts that worked completely differently from what I'd known.
Elizaveta Shafir
AFC® Candidate
Certified NeuroIntegration Coach
Along the way, I took a leap and pursued a master's degree from MIT while raising my kids. I also built a tech career at Google, bought and managed rental property, and started investing — in the stock market and in venture deals. Through all of it, the real work has been the same: managing the day-to-day while still marching toward the bigger goals. Financial independence is still the goal I'm building toward myself.
I've also lived the parts of money that have nothing to do with spreadsheets — a divorce, raising kids, moving cities, blending a family and merging finances with a partner. Money is never just numbers. It's one of the main tools you have for building a life you love, filled with financial freedom and peace of mind.
A personal interest in money that started years ago became Intentional Money in 2025 — a practice for women who earn and manage their own money: immigrants, mothers, women in tech or running their own business, women rebuilding after divorce. Whether you're starting from zero or already doing well and want a second opinion, this is for you.
I'm an AFC® Candidate and a Certified NeuroIntegration Coach. Together, that means I bring the financial know-how and an understanding of why money is hard for your brain and body — whether stress is keeping you from figuring out what to do, or you already know and can't seem to follow through — so the work we do together is something you can actually sustain.